Think history plus simple bathing, not a polished spa comparison.
Secret Lagoon is the visitor name for Gamla Laugin, the old pool at Hverahólmi near Flúðir. The operator dates it to 1891, which makes the place feel more like Icelandic pool culture than a newly built luxury lagoon.
That is the right expectation. This is a managed, paid geothermal pool with facilities and rules, but its appeal is still the old-pool setting, steam, open countryside, and warm water rather than polished spa theater.
It suits travelers who want the Icelandic pool custom to feel approachable: change, shower properly, step into hot water, notice the steam and low edges, and relax without needing a long list of extras.
Use it when your Golden Circle loop needs a slower break. Skip it when the schedule is already full of Þingvellir National Park, Geysir, Gullfoss Waterfall, and extra sights.